allow (something) full play

To develop something completely. That's a good concept, and I think we should allow it full play in our new ad campaign.

Name	Pronounced	Usage
Alodia	-	History
Euripides	yoo-RIP-i-deez (English)	Ancient Greek
Reinhold	-	German, Ancient Germanic
Jenkins	['dʒeŋkinz]
Hari	-	Hinduism, Indian, Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Nepali
Faithe	FAYTH	English (Rare)