catch the wave

to understand and behave according to the most modern fashions in social behavior The company's move was aimed at catching the wave of consumers rushing to the Web. Is the topic hip enough for TV to want to catch the wave?

Etymology: based on the literal meaning of catch a wave (to start riding a board across the rolling surface of the sea)

catch the wave

(American & Australian)

to try to get an advantage for yourself by becoming involved with something that is becoming popular or fashionable Older Spanish restaurants are expanding to try to catch the tapas wave.

Common Names:

Name	Pronounced	Usage
BartolomĚJ	-	Czech
Kaia	-	Norwegian, Estonian
Iliya	-	Bulgarian
Fion	-	Irish
Goddard	['gɔdə:d]
Nicostratus	-	Ancient Greek (Latinized)