lose ground to

lose ground to somebody/something

to fail to maintain a share of something compared to others Good Mexican restaurants are losing ground to less expensive, more informal places that have opened all over the city.

Opposite of: gain ground on somebody/something

Etymology: based on the military meaning of lose ground (to move back and allow an enemy to get control of an area)

Common Names:

Name	Pronounced	Usage
Katrine	kaht-REE-ne (Danish)	Danish, Norwegian
VisitaciÓN	bee-see-tah-THYON (Spanish), bee-see-tah-SYON (Latin American Spanish)	Spanish
Derby	DAHR-bee, DUR-bee	English (Rare)
Fanni	FAHN-nee (Finnish), FAWN-nee (Hungarian)	Finnish, Hungarian
Canan	-	Turkish
Zebadiah	zeb-ə-DIE-ə (English)	Biblical