test the waters



test the waters

to try something new We are testing the waters to see if online ads increase sales.
Related vocabulary: float an idea
Etymology: based on the literal meaning of test the waters (to put your toe into water to see how cold it is)
See also: test, water

Common Names:

NameGenderPronouncedUsage
Petras-Lithuanian
ŠTefica-Croatian
Romainero-MEN (French), ro-MAYN (English)French, English
ArmoAHR-moFinnish
Marcelomahr-THE-lo (Spanish), mahr-SE-lo (Latin American Spanish)Spanish, Portuguese
MintaMIN-təEnglish (Rare)