shotgun approach

In business, a marketing strategy in which a wide and nonselective population or demographic is reached or advertised to. We don't yet have much brand recognition in the market, so we're going with a shotgun approach to reach as many potential customers as we can.

Common Names:

Name	Pronounced	Usage
Anastasio	ah-nahs-TAH-zyo (Italian), ah-nahs-TAH-syo (Spanish)	Italian, Spanish
Osama	-	Arabic
Delano	DEL-ə-no	English
Reynolds	['renəldz]
Dorofei	-	Russian
Ades	[eidz]