shotgun approach

In business, a marketing strategy in which a wide and nonselective population or demographic is reached or advertised to. We don't yet have much brand recognition in the market, so we're going with a shotgun approach to reach as many potential customers as we can.

Common Names:

Name	Pronounced	Usage
Ninoslav	-	Serbian, Croatian, Medieval Slavic
Eliou	-	Biblical Greek
Zanna	ZAN-ə	English
Titu	-	Old Church Slavic
Marjorie	['ma:dʒəri]
Toma (1)	-	Russian