allow (something) full play

To develop something completely. That's a good concept, and I think we should allow it full play in our new ad campaign.

Name	Pronounced	Usage
Tina	TEE-nə (English), TEE-nah (Italian, Dutch)	English, Italian, Dutch, Slovene, Croatian, Macedonian
Natisha	-	African American (Rare)
&Aelig;Thelweard	-	Anglo-Saxon
Gaius	GAH-yoos (Ancient Roman), GAH-yuws (Ancient Roman), GIE-əs (English)	Ancient Roman, Biblical Latin, Biblical
Cathie	['kæθi]
Kiyoko	kee-yo-ko	Japanese