allow (something) full play

To develop something completely. That's a good concept, and I think we should allow it full play in our new ad campaign.

Name	Pronounced	Usage
Aymer	['eimə]
Klara	KLAH-rah (German, Russian, Polish)	Swedish, Norwegian, Danish, Icelandic, German, Russian, Ukrainian, Polish, Slovene, Croatian
Enki	EN-kee	Near Eastern Mythology
Iarfhlaith	EER-lah	Irish
Zhelimir	-	Medieval Slavic (Hypothetical)
Sotiris	-	Greek