allow (something) full play

To develop something completely. That's a good concept, and I think we should allow it full play in our new ad campaign.

Name	Pronounced	Usage
NÉLida	-	Literature, Spanish
Stiina	STEE:-nah	Finnish
Medley	['medli]
Bojidar	-	Bulgarian
Anis	-	Arabic
Dailey	['deili]