allow (something) full play

To develop something completely. That's a good concept, and I think we should allow it full play in our new ad campaign.

Name	Pronounced	Usage
Joann	JON, jo-AN	English
Gun	-	Swedish
Beitris	-	Scottish
Lavrentiy	-	Russian
Jitendra	-	Indian, Hindi, Marathi, Gujarati
Scot	-	English, Scottish