allow (something) full play

To develop something completely. That's a good concept, and I think we should allow it full play in our new ad campaign.

Name	Pronounced	Usage
Gisbert	GEES-bert (German)	German, Ancient Germanic
Hall	[hɔ:l]
Till	TIL	German
Hyeon-Ju	hyun-joo	Korean
Janie	['dʒeini]
Auchinleck	['ɔ:kin'lek]