allow (something) full play

To develop something completely. That's a good concept, and I think we should allow it full play in our new ad campaign.

Name	Pronounced	Usage
Gulbahar	-	Urdu
Pythagoras	pi-THAG-ər-əs (English)	Ancient Greek
Gobnait	GAWB-net	Irish
Vasco	BAHS-ko (Spanish), VASH-koo (Portuguese)	Spanish, Portuguese, Italian
Djordje	-	Serbian
Gunnar	GOON-nahr (Swedish)	Swedish, Norwegian, Danish, Norse Mythology