allow (something) full play

To develop something completely. That's a good concept, and I think we should allow it full play in our new ad campaign.

Name	Pronounced	Usage
Judita	-	Lithuanian, Czech, Slovak
Ashlea	ASH-lee	English (Modern)
Hadi	-	Arabic, Persian
Moses	MOZ-əs (English)	English, Jewish, Biblical, Biblical Latin
Keelan	-	Irish
Fiammetta	fyahm-MET-tah	Italian