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3. be lost on (someone)

be lost on (someone)

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be lost on (someone)

To have little or no impact or effect on someone; to not be valued, appreciated, or understood by someone. The human cost necessary to make these first-world comforts is a hard truth that is lost on most consumers. I fear our efforts to educate John about the perils of the city may have been lost on him.

See also: lost, on