cutthroat prices

Extremely low prices (i.e., those that "cut the throats" of competitors by being impossible to beat). They gained a huge foothold in the market by offering decent mid-range smartphones at cutthroat prices.

Common Names:

Name	Pronounced	Usage
Conchita	kon-CHEE-tah	Spanish
Prakash	-	Indian, Hindi, Marathi, Kannada, Tamil, Telugu, Malayalam, Gujarati, Bengali, Odia, Nepali
Peni	-	Hawaiian
Kalysta	kə-LIS-tə	English (Rare)
Rachelle	RAY-chəl, rə-SHEL	English
Senja	SEN-yah	Finnish