do the unthinkable

to do something unexpected Some stores are doing the unthinkable - they're lowering their price.

Name	Pronounced	Usage
Benjamim	-	Portuguese
Priscilla	[pri'silə]
Pika	-	Hawaiian
Eden	['i:dn]
Ntombi	-	Southern African, Zulu
Pleasance	PLEZ-ənts	English (Archaic)