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from the ground up
from the ground up
Fig. from the very beginning. We must plan our sales campaign carefully from the ground up. Sorry, but you'll have to start all over again from the ground up.
from the ground up
starting with nothing The company was built from the ground up by two very creative people.
from the ground up
From the very beginning; also, completely, thoroughly. For example, We've had to learn a new system from the ground up, or The company changed all of the forms from the ground up. This expression alludes to the construction of a house, which begins with the foundation.
from the ground up
From the most basic level to the highest level; completely: designed the house from the ground up; learned the family business from the ground up.