the grey pound

The economic purchasing power of elderly people as a group. Primarily heard in UK. As the baby-boom generation enters old age, many different markets are trying to capitalize on the burgeoning influence of the grey pound.

Common Names:

Name	Pronounced	Usage
Gentiana	-	Albanian
AndrÉ	awn-DRE (French), an-DRE (Portuguese)	French, Portuguese
Gloriana	glawr-ee-AN-ə	English (Rare)
GiedrĖ	-	Lithuanian
Christophorus	-	Late Roman
Naoko	nah-o-ko	Japanese