long run
1. adjective (typically hyphenated and used before a noun) Of, covering, or to do with a long, indefinite, or future period of time. It's great that you have some long-run goals and ambitions for the business in mind already, but we really need some immediate solutions in place now if we want to survive beyond Christmas.
2. noun A relatively long or extended length of time; an indefinite period that encompasses many potential changes or effects. This latest merger deal will take care of the long run for both companies. This minimum wage increase may have some negative effects on businesses at first, but they will be dwarfed by the benefits yielded in the long run.