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3. on its merits

on its merits

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on its (own) merits

based on considering which person or thing has the best qualities Judge the product on its own merits and not on any advertising claims.

See also: merit, on

on its merits

Also, on one's merits or according to one's merits . With regard only to the intrinsic quality of something or someone. For example, Who supports it doesn't matter; we have to consider the idea solely on its merits, or The agency doesn't care about her references but wants to hire candidates according to their merits . [Late 1800s]

See also: merit, on