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3. put a premium on

put a premium on

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put a premium on something

to make something harder or more expensive to obtain or do. The recent action of the bank directors put a premium on new home loans. The scarcity of steel put a premium on the cost of new cars.

See also: on, premium, put

put a premium on something

also place a premium on something

to consider something important or valuable Busy shoppers put a premium on finding everything they need in one big store.

See also: on, premium, put

put a premium on

Value more highly than usual, as in Her employer put a premium on honesty and hard work. First recorded in 1907, this term is almost always used figuratively.

See also: on, premium, put