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- rub it in
rub it in
rub it in
to make someone feel even worse about something rub salt into somebody's wounds I wanted to rub it in a bit, so I said, “I'll be thinking of you working as I lie on the beach this afternoon.”
rub it in
(informal) if someone rubs it in, they keep talking about something that makes you feel embarrassed or upset I know I made a mistake, but you don't have to rub it in.