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sell short
sell someone or something short
Fig. to underestimate someone or something; to fail to see the good qualities of someone or something. This is a very good restaurant. Don't sell it short. When you say that John isn't interested in music, you're selling him short. Did you know he plays the violin quite well?
sell somebody/something short
to not appreciate the qualities of someone or something as much as they deserve
I think her presentation really sold Morocco short. Usage notes: sometimes used in the form sell yourself short (not have reasonable confidence in your abilities): She doesn't succeed in interviews because she always sells herself short.
sell somebody/something short
to not value someone or something as much as they deserve to be valued I'm fed up with people selling this country short. (often reflexive) 'Who'd employ me at my age?' 'Don't sell yourself short! You're intelligent and you've got loads of experience.'
sell short
1. Contract for the sale of securities or commodities one expects to own at a later date and at a lower price, as in Selling short runs the risk of a market rise, forcing one to pay more than one expected. [Mid-1800s]
2. sell someone short. Underestimate the true value or worth of someone, as in Don't sell her short; she's a very able lawyer. [First half of 1900s]
sell short
1. To contract for the sale of securities or commodities one expects to own at a later date and at more advantageous terms.
2. To underestimate the true value or worth of: Don't sell your colleague short; she's a smart lawyer.