selling point

a feature of a product or idea that is worth mentioning when trying to sell the product or idea. The fact that the book had large type is an important selling point.

Common Names:

Name	Pronounced	Usage
Lusine	-	Armenian
Sabahudin	-	Bosnian
Janey	['dʒeini]
Root	[ru:t]
Ilbert	-	English (Rare)
Aynur	-	Turkish, Azerbaijani, Uyghur