selling point

a feature of a product or idea that is worth mentioning when trying to sell the product or idea. The fact that the book had large type is an important selling point.

Common Names:

Name	Pronounced	Usage
Willemina	vil-lə-MEE-nah, wil-lə-MEE-nah	Dutch
Patrice (2)	-	English
Robbie	RAH-bee	English
Kapua	-	Hawaiian
Arch	[a:tʃ]
Essie	ES-ee	English