selling point

a feature of a product or idea that is worth mentioning when trying to sell the product or idea. The fact that the book had large type is an important selling point.

Common Names:

Name	Pronounced	Usage
Fotios	-	Greek
Mariel	MER-ee-əl, MAR-ee-əl	English
Ashtad	-	Persian Mythology
Atse	-	Frisian
Neo (1)	-	Southern African, Tswana
Marcas	-	Irish, Scottish