sliced bread

The last best thing. An American inventor named Otto Rohwedder devised a machine that sliced a loaf of bread into individual slices. First sold in 1928, it was touted as “the greatest forward step in the baking industry since bread was wrapped,” which led to popular phrase “the best thing since sliced bread.” All of which raises the question, what did people say before “sliced bread”? “The best thing since indoor plumbing” was one phrase. And before that?—“since powdered wigs?” “Since moveable type?” “Since fire?”