test the waters



test the waters

to try something new We are testing the waters to see if online ads increase sales.
Related vocabulary: float an idea
Etymology: based on the literal meaning of test the waters (to put your toe into water to see how cold it is)
See also: test, water

Common Names:

NameGenderPronouncedUsage
JÓHannes-Icelandic, Faroese
Corona[kə'rəunə]
Shai-Hebrew
HephzibahHEF-zi-bə (English), HEP-zi-bə (English)Biblical
Sue[su:]
DrahomÍRa-Czech