test the waters



test the waters

to try something new We are testing the waters to see if online ads increase sales.
Related vocabulary: float an idea
Etymology: based on the literal meaning of test the waters (to put your toe into water to see how cold it is)
See also: test, water

Common Names:

NameGenderPronouncedUsage
JÉRÔMezhe-ROMFrench
Balchin['bɔ:ltʃin]
Verica-Serbian, Croatian
Dan (3)DAHN (Swedish)Swedish, Danish, Norwegian
Wilburg-Anglo-Saxon
Shet-Biblical Hebrew