test the waters



test the waters

to try something new We are testing the waters to see if online ads increase sales.
Related vocabulary: float an idea
Etymology: based on the literal meaning of test the waters (to put your toe into water to see how cold it is)
See also: test, water

Common Names:

NameGenderPronouncedUsage
RichieRICH-eeEnglish
Constanze-German
Ioseph-Biblical Greek, Biblical Latin
Yoshiyo-sheeJapanese
Fabienne-French
Lauren['lɔ:rən]