the grey pound

The economic purchasing power of elderly people as a group. Primarily heard in UK. As the baby-boom generation enters old age, many different markets are trying to capitalize on the burgeoning influence of the grey pound.

Common Names:

Name	Pronounced	Usage
Marmaduke	MAHR-mə-dook	English (British, Rare)
DionÍSio	dee-oo-NEE-zyoo (Portuguese), jee-oo-NEE-zyoo (Brazilian Portuguese)	Portuguese
Julien	zhoo-lee-AWN	French
Heng	-	Chinese
Grigori	gree-GO-ree	Russian
Reko	RE-ko	Finnish