the grey pound

The economic purchasing power of elderly people as a group. Primarily heard in UK. As the baby-boom generation enters old age, many different markets are trying to capitalize on the burgeoning influence of the grey pound.

Common Names:

Name	Pronounced	Usage
Yeong-Ho	yung-ho	Korean
Leona	lee-O-nə (English), LE-o-nah (German)	English, German
Tory (2)	TAWR-ee	English
Antinanco	an-tee-NAWN-ko	Native American, Mapuche
Sanjana	-	Indian, Hindi, Marathi
Carola	['kærələ]