the high ground
1. if a person or an organization has the high ground, they are in the best and most successful situation His company holds the high ground in the area of multi-media disks. Both parties could be seen trying to take the high ground on issues such as education.
2. if something has the high ground, it is thought to be of good quality, serious, and honest Our programmes hold the high ground of British broadcast journalism. We have lost the moral high ground by backing regimes with poor human rights records.
See at the top of the/ agenda, leave high and dry, live high off the hog, pile it high and sell it cheap