| Abbreviation | Definition |
|---|---|
| IBP | Initial Business Plan |
| IBS | Insiders Buying Service |
| ICHMM | International Conference on Hospitality Management and Marketing |
| ICM | Interest Category Marketing |
| ICMF | International Content Marketing Forum |
| ICS | Import Control System |
| IDM | Innovation Development and Marketing |
| IDM | Innovation Driven Marketing |
| IDM | Institute of Direct Marketing |
| IDM | Interactive Design and Marketing |
| IDMF | International Direct Marketing Fair |
| IDMF | International Direct Marketing Federation |
| IEPC | Imagine Elaborate Predict and Confirm |
| IIDM | Institute of Interactive and Direct Marketing |
| IIMN | Instituto Internacional de Marketing y Negocios |
| IIMP | International Institute of Marketing Professionals |
| IISM | Institute of Information Systems and Marketing |
| IJMM | International Journal of Mobile Marketing |
| IJMS | International Journal of Marketing Studies |
| IJMT | International Journal of Marketing and Technology |