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high profile
A presence or stance that is deliberately conspicuous and prominent socially. People only become true celebrities when they maintain a high profile both in their professional and private lives.
*low profile
Fig. a persona or character that does not draw attention. (*Typically: assume ~; have ~; keep ~; give oneself ~.) I try to be quiet and keep a low profile. It's hard because I just love attention.
keep a low profile
also maintain a low profile to behave in a way that does not attract attention The local people are not always pleasant to strangers, who are warned to keep a low profile while visiting.
keep a low profile
to avoid attracting attention to yourself He's been keeping a low profile at work ever since his argument with Peter.
keep a low profile
Stay out of public notice, avoid attracting attention to oneself. For example, Until his appointment becomes official, Ted is keeping a low profile. This expression alludes to profile in the sense of "a visible contour," a usage dating from the 1600s. [Late 1900s]
(pro)file
in. to walk about and show something off; to walk carefully in a way that gets attention. (As if showing one’s profile.) Look at Albert profiling along! What a nerd.